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writing process

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Here’s the short story, as most people I’m familiar with tend to tell it: Design thinking emerged from failed attempts to create┬áinnovative products and bring them to market. Traditional models for getting this sort of thing done suffered from a few serious flaws, so the people who cared about getting things right started making some significant shifts in practice. For instance, rather than inventing things they assumed would be useful and reacting to sales and…