This post is my fifth and last in a series about organizational story writing. In the first post, I described the form and spoke about why organizational story writing matters. In the second post, I shared my approach for facilitating a listening session. The third post defined story writing as more than a mere marketing tool. It’s a process that leads to individual growth and organizational improvement. The fourth post focused on the importance of…
This post is the fourth in a series on organizational story writing: The first post defined why organizational story writing matters. The second included the interest survey and listening session protocol that I use with new clients during the pre-writing phase of the work. My third post framed story writing as a learning opportunity that can inspire improved leadership and organizational growth. Each of these posts includes links out to other helpful resources and tools…
This post is the third in my organizational story writing series. In the first post, I defined the form and shared ten reasons why organizational story writing matters. Then, I introduced a current client, Jackie James Creedon, in my second post. Here, I included the interest survey that I ask most clients to complete ahead of our work as well as the approach and tools that I use when conducting my initial listening session. These first meetings…
Jackie James Creedon shares a map of future soil testing sites in western New York State. Jackie James Creedon is the founder of Citizens Science Community Resources, an organization that is committed to promoting science-based activism and empowering grass-roots environmental justice and health campaigns. In 2014, Jackie received an award from the Environmental Protection Agency for her courageous efforts to lead an investigation in our community that took down Tonawanda Coke, a local factory…
More and more often, I’m invited to work not only with school districts, but with other organizations that are interested in telling their stories. Stories matter. They center us. They propel us forward. They change the trajectories of our work and our lives and the lives of the people we serve. They’re bigger than branding, and they’re far more than marketing tools. That’s why it’s important to value the story writing process as much as…